Reaching out to a unique target audience.
As a marketing manager, you’ll understand that your target audience has particular needs. This is the case at the Oxfordshire Drug and Alcohol Action Team. OxDAAT knows that some drug users face an increased risk of tooth decay.
To promote their dental clinics, OxDAAT commissioned us to produce this eye-catching flyer. The brief included a clear call to action with the aim of increasing referrals.
We produced a range of visuals, based around a positive outlook and a touch of humour. After all, the campaign does aim to raise a smile.
“We’re all very pleased – we love it!”
Vanessa Hayward, Oxfordshire DAAT