the same, but different.
Most marketers agree that a strong visual identity is a good thing. Consistency in typefaces, colours and logo all help to reinforce your brand. Why else would you spend serious spondoolies on brand guidelines?
But when you’re a marketing manager responsible for getting six different department magazines published simultaneously, you might worry that sticking to your brand will mean they’ll look a bit samey.
Facing this dilemma, the Faculty of Technology, Design and Environment at Oxford Brookes University asked us to help. We love playing to a brand’s strengths, making sure we don’t ignore creativity and visual flair.
The result: six on-brand magazines that exhibit their own fresh looks.
“Looks great, and I’ve received lots of positive feedback!”
Hazel Coulter, Oxford Brookes University