Six magazines:
the same, but different.

Most marketers agree that a strong visual identity is a good thing. Consistency in typefaces, colours and logo all help to reinforce your brand. Why else would you spend serious spondoolies on brand guidelines?

But when you’re a marketing manager responsible for getting six different department magazines published simultaneously, you might worry that sticking to your brand will mean they’ll look a bit samey.

Facing this dilemma, the Faculty of Technology, Design and Environment at Oxford Brookes University asked us to help. We love playing to a brand’s strengths, making sure we don’t ignore creativity and visual flair.

The result: six on-brand magazines that exhibit their own fresh looks.

“Looks great, and I’ve received lots of positive feedback!”

Hazel Coulter, Oxford Brookes University